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Season 1

S1 E2: Julia Bösch, Outfittery

Nearly ten years after its launch, Outfittery has just completed its first profitable quarter. "It will stay that way," says co-founder and CEO Julia Bösch in the OMR podcast. She also shares how her Berlin-based curated shopping startup has gained a six-figure number of customers and achieved an annual turnover of around 100 million euros—and why she believes the right time for Outfittery's business model is only just beginning.

51 min | Oct 08, 2024

S2 E3: Tarek Müller, About-You-Chef

As CEO of the publicly traded company About You, Tarek Müller Has Been Able to Present Strong Numbers—Yet Recently, the Stock Price of the Fashion Platform Plummeted. In the OMR Podcast, Tarek Müller Discusses the Background, Explains the Tech Strategy of the Hamburg-Based Company, and Reveals Why His First Venture into Reddit Was Short-Lived.

84 min | Sep 11, 2024

S3 E39: Verona Pooth

In the late 1990s, Verona Pooth became a German advertising icon with commercials for brands like Iglo, Schwartau, and the directory assistance number 11880. In the OMR Podcast, she shares how the legendary catchphrase "Da werden Sie geholfen" ("There you will be helped") came about, how she achieved a Gold Record despite having no singing talent, and why working as a model at a young age taught her to quickly develop people skills.

78 min | Dec 03, 2024

S4 E42: Ben Bernschneider, Stillegende

Ben Bernschneider is nearly 47 years old when his career as an influencer begins. This was not planned; it is the result of a life crisis. Ben Bernschneider is financially broke and emotionally in a rut—but he has retained his passion for aesthetics. He films his first reel for Instagram. And what happens next is something he probably never thought possible.

75 min | Aug 19, 2024

S4 E47: Lili Radu, Vee Collective

Lili Radu founded her first bag label right after finishing her studies—and even managed to impress the global giant Apple. Now, with Vee Collective, she has even bigger ambitions. Her "Everyday Bag" is aimed at becoming the new Longchamp Pliage, the best-selling bag in the world. To achieve this, Lili Radu is focusing on collaborations with Gwyneth Paltrow, tapping into the growing U.S. market.

62 min | Aug 19, 2024

S4 E75: Sascha Peljhan, Naketano Gründer

When Naketano announced its closure in 2018, many in the fashion industry thought it was a marketing stunt. At the time, the signature hoodies with drawstrings and faux leather emblems were bestsellers, both online and in physical stores. After years of growth, the fashion brand was at its peak. Why would anyone give up a business that generates millions in profit? But the two founders from Essen were serious: they called it quits, leaving not only many unanswered questions but also a painful gap for retailers and online stores like About You. Six years later, Sascha Peljhan revealed on the OMR podcast why they decided to end it back then, and—most importantly—why selling the brand was never an option for them.

69 min | Oct 08, 2024

S5 E8: David Schröder und Tarek Müller

Zalando and About You were long-time rivals, but now the two online shops are joining forces. With the acquisition of About You, Zalando not only strengthens its market position but also gains the final piece needed to expand its B2B business. In the OMR Podcast, Zalando's Co-CEO David Schröder and About You CEO Tarek Müller talk about their secret meetings in Berlin and Hamburg, their joint plans after the acquisition, and what they now hope for from politics.

77 min | May 07, 2025

S5 E10: Patrick Zahn, Kik-Chef

At Kik, the textile retailer, customers have the opportunity to purchase a complete outfit for 30 euros. This is promised by Patrick Zahn. In the OMR Podcast, the CEO explains how retailers can maintain such prices, why he focuses more on physical stores than on online business, and why he believes that there is no other industry where the rise from dishwasher to billionaire is possible so quickly.

67 min | May 09, 2025

Series Synopsis

Genre: Documentary, Talk

Audio Languages: Deutsch

Subtitle Languages: English

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